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SUGOLAB to Provide AI-Based Brand Design and Strategy Consulting for Social Enterprises at ‘2025 Better Consumption Festa in Hanam’
SUGOLAB, a specialist in AI-based brand consulting, announced that it will provide brand design and strategic AI consulting to five participating small businesses at the ‘2025 Better Consumption Festa in Hanam,’ organized by Hanam City and the Social Economy Support Center.
Held ahead of the Chuseok holiday to expand market channels and strengthen the competitiveness of social enterprises, the ‘2025 Better Consumption Festa in Hanam’ will take place from September 18 to 21 at Starfield Hanam. The event features a variety of support programs, including offline pop-up stores, online exhibitions, and product improvement consulting.
At this event, SUGOLAB will leverage its AI brand management solution, ARTNEX, to provide:▲ Brand BI and package renewal▲ Product-specific storytelling strategies▲ AI data–based marketing guidelines
According to the company, this consulting goes beyond simple design improvements, focusing on strengthening the brand identity of social enterprises and providing strategic support that can translate into sales performance.
Meanwhile, Hanam City plans to develop this festa into a representative social economy festival, connecting approximately 60 social enterprises in the region with over 100 companies across Gyeonggi Province through an online-offline integrated marketing platform, allowing direct interaction between consumers and producers.
A SUGOLAB representative stated, “Through this project, ARTNEX has announced its launch as ‘Social AI’. We aim to support the growth of local small businesses while establishing a model in which social enterprises can generate independent revenue and contribute to a virtuous economic cycle in the community.”